In a sluggish market, Terraillon, the metrology specialist, has strengthened its positions in France by becoming the leader in volume sales in the connected scales segment in 2023 with a 23% market share!
For over a decade, the iconic weighing brand in France and internationally has significantly developed its ecosystem dedicated to well-being and connected health via its MyHealth mobile application, thus supporting more and more consumers towards well-being.
By strengthening its product offering on high-end wifi models with its Master Coach scale in specialist distribution networks, without forgetting to democratise the connected scale with its more affordable Bluetooth models in mass distribution and on market places, Terraillon has succeeded in converting the brand's historic consumers towards smarter models.
Modern and elegant designs, precise analyses of weight, BMI and body composition or even heart rate display, Terraillon connected scales offer hassle-free use thanks to instant synchronization of data on the Terraillon MyHealth application.
Unsurprisingly, Terraillon also confirms its position as No. 1 in the weighing markets, all categories combined, with 36% market share in value in the personal scale segment and 40% market share in value in kitchen scales.
Building on its successes, Terraillon continues to focus on innovation but also diversification in 2024.
" We are very pleased with these results, which confirm both Terraillon's expertise in weighing and the brand's ability to establish itself in a highly competitive international environment. We are clearly identified as a partner of choice by consumers and able to create value with our connected scales in a market that is too often trivialized. Our next challenge is to move towards greater well-being for our consumers by offering them ever more innovations in new universes. Eating better, being better and sleeping better, our ambition is to position Terraillon as THE partner for everyday life in the home! "
Didier Bollé, CEO of Terraillon
